NEXT-GEN SMART RETAIL & U.S. DIRECT DISTRIBUTION

Transform Your Store Shelves into Digital Displays

TELICA USA brings cutting-edge e-paper electronic shelf labels and the CREBEE platform. Update prices instantly, eliminate manual paper tags, and sync seamlessly with Square and Shopify.

View Rails & Hardware ➔

TELICA SMART RETAIL STORE AISLE

SHELF EDGE INSTALLATION

SQUARE & SHOPIFY POS SYNC

FULL MULTI-AISLE ROLLOUT

WHY CHOOSE TELICA ESL

Real Business Impact, Beyond Aesthetic Displays

Discover how TELICA electronic shelf labels drive operational efficiency, revenue growth, and absolute customer trust.

Labor & Time Savings

Drastically cut down labor hours and printing costs. Update thousands of shelf tags in seconds instead of manual paper swapping.

MANUAL HOURS TO INSTANT UPDATES

Revenue Growth via Dynamic Pricing

Instantly reflect wholesale cost fluctuations, market shifts, and flash promotions to capture immediate sales and maximize margins.

REAL-TIME MARKET RESPONSIVENESS

100% POS Price Synchronization

Seamlessly sync with your POS (Square or Shopify) so that shelf labels and checkout register prices match with absolute precision.

SHELF & REGISTER HARMONY

Eliminate Disputes & Build Trust

Prevent pricing mismatches at checkout, completely removing customer dispute points and establishing ultimate store reliability.

ZERO PRICE MISMATCH DISPUTES

RETAIL STORE HARDWARE

Need Shelf Rails & Mounting Solutions?

Explore our complete catalog of aluminum shelf rails, clip-on holders, and mounting adapters designed for all store shelving types.

ESL LINE-UP

Product Line-up & Direct Pricing

Enjoy exclusive U.S. direct distribution pricing with zero monthly cloud fees. *Shipping & Sales Tax calculated at quote stage.

DIY STARTER KIT SETUP

SINGLE STORE STARTER (10 TAGS) SPECIAL U.S. DIRECT PRICE

DIY ESL Kit

Crebee Gateway Pro + 10 e-Paper Tags Included

The ultimate subscription-free starter kit for independent stores. Includes 1 Crebee Gateway Pro and 10 e-paper ESL tags with plug-and-play Square & Shopify integration. Note: Gateway Pro is exclusively supplied as part of this kit and is not sold separately.

Standard MSRP: $999

U.S. DIRECT SPECIAL $799

*Excludes shipping & applicable sales tax.

BULK EXPANSION VARIABLE PACK BUNDLE

ESL Tag Refill Packs

Pack quantities vary by tag size (1.5": 60-pack, 2.7": 40-pack, 3.7": 30-pack)

Expand your store aisles easily with our specific bundle sizes configured for optimal retail deployment. Volume discounts are available depending on your total order quantity.

1.5" Tag (60-pack): $509

2.7" Tag (40-pack): $399

3.7" Tag (30-pack): $599

*Excludes shipping & applicable sales tax.

AVAILABLE SIZES: 1.5", 2.7", 3.7"

COMPACT 60 TAGS ($509*)

1.5" ESL Tag (60-pack)

Ideal for narrow shelf edges, cosmetics, and small retail items. Crisp e-paper display with 4-color price and barcode support. Supplied in 60 tags for $509. *Volume discounts available.

2.7" ESL Tag (40-pack)

Everyday 4-color price & promotion label. The industry standard for retail shelving aisles. Supplied in 40 tags for $399. *Volume discounts available.

LARGE FORMAT 30 TAGS ($599*)

3.7" ESL Tag (30-pack)

Large format for detailed product information, specifications, and promotional endcaps. Supplied in 30 tags for $599. *Volume discounts available.

FOR LARGER & MULTI-LOCATION PROJECTS

Commercial & Multi-Location Projects (Custom Pricing & Negotiable)

Custom volume discounts and enterprise pricing are available through direct negotiation with our U.S. solutions team. (*Shipping & sales tax calculated at quote stage based on project delivery location.)

CUSTOM INTEGRATION View Details ➔

Flexible POS, ERP & Inventory Integration

Custom API and data bridging beyond standard cloud POS. Tiered volume pricing and custom scoping available upon consultation.

ARCHITECTURAL SCOPING View Details ➔

Integration Assessment & Solution Design

Professional scoping and architectural planning tailored to store layout, wireless coverage, and shelf configuration with package pricing.

MULTI-STORE & SECURITY View Details ➔

Multi-Store Rollouts & Secure U.S. Cloud Roadmap

Multi-store deployments with local gateways. Avoids foreign cloud vulnerabilities with special multi-store volume rebate and discount structures.

ENTERPRISE SUPPORT & SERVER ARCHITECTURE View Details ➔

Dedicated Commercial Support & Server Architecture Strategy

Tailored server hosting, local cloud setup options, and dedicated technical collaboration with the South Korean headquarters for enterprise chains.

Request a Custom Negotiable Project Quote

Contact our TELICA USA sales and solutions team for tailored scoping, custom volume discounts, and official commercial proposals.

Home / About Us

About TELICA USA & ASTERIKA

Empowering U.S. retailers, warehouses, and outdoor markets with next-generation electronic shelf labels and integrated smart retail infrastructure.

Operated by ASTERIKA LLC (DBA: TELICA USA), we serve as the official authorized U.S. distributor for TELICA and CREBEE solutions from South Korea. We provide an integrated ecosystem combining high-performance e-paper tags, robust gateway controllers, and complete hardware mounting accessories.

From standalone independent shops utilizing our subscription-free DIY kits to multi-location retail chains and industrial warehouses requiring custom integrations, we deliver seamless pricing automation.

Our Core Pillars

• Total Turnkey Consulting: Integrated hardware supply, software setup, and expert installation partner networking.
• Subscription-Free DIY Kits: Empowering small business owners with zero monthly cloud overhead.
• Specialized Vertical Solutions: Expanding specialized digital shelf setups tailored for retail stores and warehouses.

FUTURE-READY RETAIL CONSULTING

Expanding into Specialized Store Setups & Beyond

As retail environments evolve, specialized store formats demand optimized aesthetic presentation alongside dynamic pricing. ASTERIKA / TELICA USA is pioneering dedicated store-setup consulting to integrate e-paper tags seamlessly into high-end merchandising displays—ensuring flawless synchronization between physical shelves and e-commerce platforms.

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Home / Rails & Hardware

ESL Shelf Rails & Mounting Hardware

High-grade aluminum shelf rails, clear protective covers, and versatile clip-on mounting brackets designed for secure electronic shelf label deployment.

PRO HARDWARE

Standard C-Channel Rail

Standard C-Channel Aluminum Rail

Extruded aluminum rail designed for standard wooden or metal store shelving. Snaps securely onto shelf edges with a built-in angle for optimal barcode and price tag scanning.

• Length: 48" / 36" (Custom cuts available)

• Compatible Tag: 1.5" & 2.7" ESL Tags

EASY MOUNT

Peel-and-Stick Flat Rail

Peel-and-Stick Flat Shelf Rail

Equipped with high-adhesion industrial foam tape on the back. Perfect for glass shelves, wire racks, and specialty display units where clipping is not possible.

• Adhesive: 3M Heavy-Duty VHB Foam Tape

• Compatible Tag: All ESL Sizes

SPECIALTY RACK

Wire Cooler & Basket Clip Rail

Designed with specialized spring-clip backs that snap directly onto wire freezer baskets, beverage cooler shelves, and gridwall displays.

• Clip Fit: 4mm - 8mm standard wire diameters

• Material: Durable PVC with UV Protection

FLEXIBLE METAL

Magnetic Shelf Edge Rail

Features full-strip flexible magnetic backing. Instantly attaches to metal gondola shelving and allows effortless repositioning without adhesive residue.

• Magnet: Flexible Neodymium-infused Strip

• Length: 48" standard / Cut-to-size

HEAVY DUTY

3.7" Large Format Bracket

3.7" Large Format Display Bracket

Reinforced standalone mounting bracket specifically engineered for larger 3.7" e-paper tags displaying detailed product specs and promotional information.

• Application: Endcaps and premium display shelves

• Tilt: Fixed 45° upward viewing angle

ACCESSORY

Anti-Glare Clear Lens Cover

Anti-Glare Clear PVC Lens Cover

Transparent protective insert shields e-paper tags from dust, moisture, and shopping cart impacts while maintaining 100% barcode scannability and readability.

• Protection: Scratch-resistant UV matte finish

• Bulk: Supplied in packs of 40

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Home / Setup & Guides

TELICA & Crebee Official Setup & Installation Guide

Professional deployment, unboxing, gateway configuration, and seamless POS integration guides provided by TELICA USA.

STEP 01 & 02

Unboxing & Gateway Setup Guide

Inspecting components and connecting your Crebee Gateway Pro for tag pairing.

Unboxing & Components Overview

Gateway Pro Connection & Tag Pairing Guide

STEP 03

Open POS & E-Commerce Integration

Connect your preferred platform for real-time digital price synchronization.

SQUARE • SHOPIFY • LOYVERSE

Square POS Real-Time Synchronization Guide

Shopify Store Automatic Price Sync

Loyverse POS & ESL Integration

REAL-WORLD CASE

Pharmacy ESL Installation Showcase

Actual footage of electronic shelf labels deployed across retail pharmacy shelves.

MEGAMAX Pharmacy Full Aisle Rollout

MEDISQUARE Pharmacy Live Deployment

OUTDOOR & NO WI-FI

Food Trucks, Pop-ups & Outdoor Markets

Operate smoothly without internet or Wi-Fi infrastructure.

Mobile Food Truck ESL Application

Offline Gateway Operation Guide

Outdoor Market & Booth Deployment

MAINTENANCE GUIDE

ESL Tag Battery Replacement (5-Year Lifespan)

TELICA e-paper tags are engineered for ultra-low power consumption, providing up to 5 years of battery life under normal daily updates.

When replacement is needed, this official guide demonstrates how to quickly pop open the housing and swap out coin cell batteries with zero hassle.

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Home / Partners

TELICA USA Partner & Installation Network

Expand your business and unlock new revenue streams by partnering with TELICA USA as an ecosystem partner, sales agent, certified installation specialist, or referral partner.

ECOSYSTEM PARTNER

POS Agents & Integrators

Are you installing Square, Shopify, or custom POS systems? Bundle TELICA subscription-free ESL kits to deliver ultimate value and boost hardware margins.

SALES PARTNER

Independent Sales Agents

Leverage wholesale pricing margins (Price Room) or commission structures to drive local sales. *Non-exclusive; TELICA USA retains direct distribution rights.

FIELD SPECIALIST

Certified Installation Partners

Join our professional deployment network. We are actively recruiting experienced low-voltage and retail hardware installers—especially across the Southern California (SoCal) region—for on-site setups.

REWARD PROGRAM

Referral Partners

Are you a satisfied customer or industry peer? Introduce retail stores or business owners to TELICA USA and earn attractive introduction rewards and referral bonuses.

JOIN OUR NETWORK

Ready to Partner with TELICA USA?

Contact our partner management team to discuss wholesale margins, sales agent agreements, local installation dispatch in Southern California, or referral rewards.

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